Now live — Houston dealerships welcome

Not a CRM.
The Live Layer Your
Floor Is Missing

Torqueboard is not a CRM. It's the real-time layer that sits alongside your existing tools — giving managers full visibility and keeping every rep connected, accountable, and moving.

TorqueBoard — Alpha Motors · Live
Units Today
5
⚡ Surging
Total Gross
$19,700
↑ 7% of goal
Avg Gross/Deal
$3,940
↑ On pace
Active Reps
3
On the floor
🏆 Hottest Right Now
1Maria Santos2 units$8,000
2Devon Clarke2 units$5,600
3Priya Nair1 unit$5,100
🚶 Live Queue
John Smith — Presentation
8:14 in stage · Walk-In
Sarah Johnson — Demo Drive
22:14 in stage · Appt + Trade
David Martinez — Pencil 🚨
41:14 in stage · Needs attention
🔥 Rivalries — Live
Maria vs Devon — TIED 🔥
Devon vs Priya — Devon +1

Everything your
floor needs to win

From logging the first sale of the day to closing out the month, TorqueBoard keeps every role aligned and every number visible.

🏆

Live Leaderboards

Real-time sales rankings by units and gross. Display on TV dashboards across the showroom to drive healthy competition — updated the moment a deal is logged.

🚶

Customer Queue & Pipeline

Track every customer through your 11-stage pipeline from meet-and-greet to delivery. See who's waiting, how long they've been there, and where every deal stands — live.

📅

Team Scheduling

Build shifts, assign A/B/C teams, and manage the full event calendar from one place. Reps see their schedule; managers control the board.

💬

Role-Based Chat

Separate channels for sales, management, and finance. Keep the right conversations with the right people — no cross-wires, no missed messages.

📺

TV Wall Mode

A full-screen broadcast dashboard for the big screens. Show the live pipeline, leaderboard, and goals to the entire floor. No hardware required — just a URL.

🎯

Goal Tracking

Set monthly unit and gross targets per rep and per store. TorqueBoard tracks progress live and shows the gap-to-goal so the team always knows the number.

👥

Rep & Role Management

Add salespeople, managers, and finance staff with role-based permissions. Each role sees exactly what they need — nothing more, nothing less.

🔔

Manager Alerts

Reps can fire a real-time alert straight to the manager's dashboard when they need backup on a deal. No more walking the floor looking for help.

🤝

Rivalries & Contests

Auto-generated head-to-head rivalries between reps keep competition alive all month. Managers can push contests and spiffs directly to the TV wall and chat.

Built for managers.
Loved by the whole floor.

One dashboard gives managers complete real-time control — without ever leaving their desk or picking up the phone.

📊
Live Floor Metrics

Units today, MTD gross, avg per deal — all updating live as sales are logged. No spreadsheets, no end-of-day guessing.

🏆
Leaderboard & Rivalries

See who's hot, who's tied, and who needs a push — in real time. Auto-generated rivalries keep the floor competing all month.

🔔
Manager Alert Button

Reps fire a one-tap alert straight to the manager dashboard when they need backup on a deal. No more hunting the floor — help comes to them.

📺
Broadcast to the Floor

Push announcements, contests, and spiffs directly to every rep's screen and the TV wall — instantly, from the manager dashboard.

Book a Demo
Sales Floor — Alpha Motors · Manager View
Units Today
5
50% of goal
Units MTD
5
6% of goal
Total Gross
$19,700
7% of goal
Avg Gross/Deal
$3,940
⚡ SURGING
🏆 Hottest Right Now
1Maria Santos2 sales in 2h2 units
2Devon Clarke2 sales in 2h2 units
3Priya Nair1 sale in 2h1 unit
🔥 Rivalries
Maria vs Devon
Tied at #1!
Devon vs Priya
Devon leads by 1 unit
🔔 MANAGER ALERT
Devon Clarke needs backup — Write-Up
📢 Broadcast to Floor
ANNOUNCEMENT
FLOOR PUSH
CONTEST
ALERT
Type your announcement...
📺 Push to TV + Chat
📋 Recent Sales
2024 Jeep WranglerDevon$3,700
2024 Chevy SilveradoPriya$5,100
2024 Ford F-150Maria$4,800

5 reasons dealers can't afford
to run the floor blind

01

Nobody Knows What's Going On

When there's no live view of the floor, everyone is guessing. Reps don't know who's up, managers don't know who's with a customer, and the whole team operates in silos. Torqueboard puts every deal, every rep, and every stage on one screen — so the whole store is finally on the same page.

02

Managers Are Always Chasing People Down

Managers shouldn't have to walk the lot or blow up phones to find out what's happening. When your team is busy closing deals, they can't answer — and that frustration goes both ways. Torqueboard gives managers a live view of every rep and every customer in real time, no calls required.

03

Reps Feel Left in the Dark

When salespeople don't hear from management, they assume they're on their own. That silence kills confidence and kills deals. Torqueboard keeps managers visible and connected — alerts, announcements, and real-time feedback flow directly to the floor so no rep ever feels abandoned mid-deal.

04

Your CRM Tells You What Happened. Torqueboard Shows You What's Happening.

Your CRM is a record-keeper. It tells you what closed yesterday. It doesn't tell you that a customer has been sitting in F&I for 90 minutes or that two reps are doubling up on the same deal. Torqueboard is the live layer your CRM was never built to be.

05

Accountability Is an Afterthought

When performance is visible to the entire floor, reps show up differently. The leaderboard on the TV wall isn't just motivation — it's accountability. Everyone can see who's working and who isn't. That pressure is a feature, not a bug.

One plan. Every feature.
Pay for your team size.

All features included on every tier — no upgrades required, no features locked away.

No setup fees. No installation. No contracts.
Standard
0–15 team members
$1,999/mo
per rooftop
Get Started
Select
15–25 team members
$2,499/mo
per rooftop
Get Started
Elite
40–60 team members
$3,999/mo
per rooftop
Get Started
Dynasty
60+ team members
Custom
let's talk
Contact Sales
🏢
Multi-rooftop discount: Operate 2 or more stores? Each location gets 15% off when billed together on the same invoice. Contact us to set it up →

Ready to put your
floor in overdrive?

TorqueBoard is live today. Book a demo and we'll walk you through the product personally — and have your first leaderboard running the same day.

News &
Updates

Letters, product announcements, and industry updates from the Torqueboard team.

Founder's Letter

Why I Built Torqueboard

Seven years on the showroom floor. A Google Sheet that became a product. And the story of why this platform exists — from someone who lived the problem.

Santana Trigo June 2026 3 min read
Read Letter →

Why I Built Torqueboard

To the automotive community,

My name is Santana Trigo, and I spent seven years working inside the car business — from sales to BDC to BDC Manager — across Toyota, Chevrolet, GMC, Lincoln, and Hyundai dealerships here in Houston. I have stood on that floor, felt the chaos of a busy Saturday, and watched great salespeople struggle simply because nobody had a clear picture of what was happening in real time.

I built my first version of a fix inside a Google Sheet. It was rough, but it worked. It showed live customer flow on the TVs, tracked where every deal stood in the pipeline, and put a leaderboard on the wall that made the whole team compete harder. Managers told me to turn it into a real product. For years I tried and hit the same wall every time — building real software without a technical background meant years of stalled progress. That wall is gone.

I am proud to introduce Torqueboard — a real-time showroom operations platform built specifically for automotive dealerships, by someone who has actually worked in one. Torqueboard brings together a live customer queue and pipeline, a sales leaderboard on the TV wall, team chat, scheduling, goal tracking, and rep management. No hardware to install. No DMS integration required. No IT team needed. A dealership can be fully live in minutes with nothing more than a URL and a TV screen.

This is not a reporting tool that tells you what happened yesterday. Torqueboard tells you what is happening right now — which customer is waiting, how long they have been there, where every deal sits in the pipeline, and who on your team is on fire and who needs a nudge. It is the visibility that used to require a manager to walk the floor every fifteen minutes. Now it lives on the wall.

We are starting in Houston with a small group of founding dealerships who will help shape the product into exactly what this industry needs. If you are a dealer principal, GSM, or sales manager who has ever wished you had a better view of your floor — I would love to show you what we built. Torqueboard is live today at torqueboard.online. Reach out and I will personally walk you through a demo.

With respect and gratitude,

ST
Santana Trigo
Founder & CEO, Torqueboard · torqueboard.online
Santana Trigo, Founder & CEO of Torqueboard
Santana
Trigo
Founder & CEO · Torqueboard

I spent seven years working inside the car business — from sales to BDC to BDC Manager — across Toyota, Chevrolet, GMC, Lincoln, and Hyundai dealerships here in Houston.

I've stood on that floor, felt the chaos of a busy Saturday, and watched great salespeople struggle simply because nobody had a clear picture of what was happening in real time. I built my first fix inside a Google Sheet. It was rough, but it worked — live customer flow on the TVs, every deal tracked in the pipeline, a leaderboard on the wall that made the whole team compete harder.

Managers kept telling me to turn it into a real product. For years I tried and hit the same wall every time — building real software without a technical background. That wall is gone. Torqueboard is the platform I wish we'd had on every floor I ever worked.

We're launching in Houston. If you're a dealer principal, GSM, or sales manager who wants a real-time view of your floor — reach out. I'll walk you through it personally.

Santana Trigo signature
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